A good SEO copywriter will do the following for you and your website to make sure you are getting a good ranking on the top three search engines and getting more traffic to your website.  

1. Communicate your business strengths, write content that will convert leads into sales and create articles that are succinct, informative and search engine friendly. These are the top three important SEO copywriters ‘things to do’ for your website. Without them, your website will not survive in the world of SEO.
2. Understand and have some experience with all things SEO. You should ask for references and follow up with them. Ask for examples of their work and they should willingly give them to you.
3. Align your website’s articles with keywords and keyword phrases that people use to search for the items you are selling. Knowing the proper keywords and keyword phrases is most helpful when writing SEO articles. This will defiantly help with your search engine rankings.
4. Using unique and informative titles to describe the articles help ‘feed’ the search engines. Using keyword phrases will also be helpful with the search engines. A good SEO copywriter will know this and act upon this information.
5. They know there are many variations of the keywords and keyword phrases and uses them often throughout the SEO articles.  
6. Should ask you what you want. If they charge by the hour or by the project, you should get what you want. You might even want to make a ‘first draft’ or give them a list of the keywords you think might be helpful and they will match them with the ones they research by looking at your competitions websites.
7. The SEO copywriter will optimize the use of photos, HTML titles and Meta tags and file names on the website. Using a keyword as a photo title and titles for filenames will help with the ranking, but not having it add to your percentage of keywords in the article. Having too many keywords might get you noticed as a spammer and a good copywriter knows the ratio and stays away from it.
8. They know where the keywords should be placed. Keyword placement should be in bold type, headings and generally towards the top of the article, however, the article should make sense and not just have the keywords just sprinkled about for the affect of the ranking system.
9. Agree on a price and stick to it. Perhaps have a contract with one another for an agreed upon price and agreed upon deliver time and agreed upon amount of words.
10. A good SEO copywriter knows where to submit your articles for links back to your website. By submitting your articles to other websites and ezines, you will get more exposure and therefore, obtain more traffic to your website.

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